The Social Consumer

Random thoughts on social media from a guy who sells it

P&G “Gets it!”

At the end of the day what do you want to accomplish with social media? P&G’s Susan Ross explains ROI with simplicity.

This is really what we preach at Neighborhood America (see Jason Breeds latest blog post) and it REALLY feels good to hear another industry leader who “gets it!” Let’s recap, I can have a million page views and five thousand comments, but if it doesn’t generate: 1) Sales 2) Equity 3) Savings - SO WHAT!

Video provided by Ripple6: See Original Post

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11 February 2009 at 11:55 - Comments
Chris Kieff at 12:04 on 11 February 2009

Thank you for posting this we really enjoy working with P&G because they do understand social media and are seriously trying to make it work in a beneficial way for both the company and the consumer.

This video is part of series titled Enterprise Social Media Lessons Learned which starts with this post: http://blog.ripple6.com/?p=140 which your readers may also find valuable.

Thanks,
Chris Kieff, Dir. of Markting, Ripple6