The Social Consumer

Random thoughts on social media from a guy who sells it

Social Media at CMO Club NYC

Ok, I’m sticking to a trend here.  I happen to like talking about social media and ROI at the same time.  ROI is what it all comes down to, because at the end of the day - it’s what matters the most to your boss.  If we’re not producing ROI, then we’re not doing our jobs.

My colleague, Jason Breed is among one handful of people in our space that I would feel comfortable in calling a “Social Media Expert.”  Today, it seems everyone is an “expert.”  Makes me giggle sometimes :) …  Here Jason answers “you are clearly developing social media to generate revenue, so how do you pull that off?”

This was taken October 23, 2008 and the original can be found on The Circuit.

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Categories: Social Media ROI
 

[...] The Social Consumer created an interesting post today on Social Media at CMO Club NYCHere’s a short outlineOk, I’m sticking to a trend here.