The Idea Center at Kodak Gallery
Don’t read this! Really, why read this when you can be reading a re-tweet of a tweet that tells you how to tweet on Twitter? Well… that’s just twitterriffic! Ha! I’m kidding. I just wanted to let you know there are other online networks worth mentioning today.
The Idea Center (platform created by Neighborhood America) at the Kodak Gallery deserves my mentioning.
Kodak understands how to make online networks work and their numbers are in representation of that. Within the first six weeks of the Idea Center: 25% of the sites registered members purchased Kodak products directly through the site (the Kodak Gallery reaches over 55 million people). I would like to highlight two things I believe led to the Idea Center’s success. If you would like to add more reasons this network is successful, please comment.
The right components - They carefully thought out what social components were going to drive value. Kodak also figured out which ones to leave out, so they don’t diminish or distract from the overall experience.
Adoption of “Social Commerce” - The online network gives consumers the ability to share ideas on how to use Kodak products using their digital photos (which also can be purchased online). Members are called to upload their ideas, share them, and comment/rank ideas created by others. These experiences created lead to increased ecommerce revenue, as members make Kodak purchases based on peer recommendations.
“Social Commerce” could also be known to you as “user generated content” (UGC). See Wikipedia’s definition of “social commerce.”
