The Social Consumer

Random thoughts on social media from a guy who sells it

Archive for the 'Social Media ROI' Category

The Idea Center at Kodak Gallery

Don’t read this!  Really, why read this when you can be reading a re-tweet of a tweet that tells you how to tweet on Twitter?  Well… that’s just twitterriffic!  Ha!  I’m kidding.  I just wanted to let you know there are other online networks worth mentioning today. The Idea Center (platform created by Neighborhood America) at [...]

21 May 2009 at 13:09 - Comments

Social Media at CMO Club NYC

Ok, I’m sticking to a trend here.  I happen to like talking about social media and ROI at the same time.  ROI is what it all comes down to, because at the end of the day - it’s what matters the most to your boss.  If we’re not producing ROI, then we’re not doing our jobs. My colleague, [...]

26 March 2009 at 15:11 - Comments

P&G “Gets it!”

At the end of the day what do you want to accomplish with social media? P&G’s Susan Ross explains ROI with simplicity.

This is really what we preach at Neighborhood America (see Jason Breeds latest blog post) and it REALLY feels good to hear another industry leader who “gets it!” Let’s recap, I can [...]

11 February 2009 at 11:55 - Comments
Chris Kieff at 12:04 on 11 February 2009
Thank you for posting this we really enjoy working with P&G because they do understand social media and are seriously ...